Using Information Technology in Conducting Electronic Commerce

Using information technology in conducting electronic commerce The growing use of technology through electronic networks in everyday life has covered many aspects, not least in trading activities. Since ancient times people have known the cross-border trade, which is done by exploring the continents around the world with a vehicle or simple transportation. The development of technology is helping people and making people's lives easier. In this era of so-called "information age", the electronic media into one media mainstay for business communication and commerce activities across countries no longer need to be done face to face between sellers and buyers. Wherever we are trading may take place with the help of technology through electronic networks. According Rieschel: Internet only completed 10% of the transaction process, while the other 90% is the cost for the preparation of back-end infrastructure, including logistics. Trading through an electronic network is all business transactions conducted using the network access the Internet through a computer. There are 3 reasons why businesses membuhkan information technology: • Supporting Business Operations • Managerial Decision Support • Supporting Strategic Competitive Advantage As we have noted the development of a management information system has been very rapid. Since the origin of the Internet originated when the U.S. government established a network called ARPANET (Advanced Reaserch Projects Agency Network), which aims to allow military personnel and civilian researchers to exchange information relating to military matters. ARPANET (1979) is the first network to demonstrate the ability of transmitting data in packets from a computer to another computer. Together with CSNET (Computer Science Network) and NSFNET (National Science Foundation Network) form what is called the internet. In tahun1989, Tim Berners Lee a European particle laboratory computer scientist, found a better way for physicists to communicate. The idea is to use hypertext (documents) in electronic form interconnected in some way. The physicists can click on the word or phrase that display their computer screen and take the hypertext. The idea became a reality in 1992 in the form of world-wide web, and since then has far exceeded initial expectations. Not only handles text material but also capable of storing and retrieving hypermedia (multimedia consisting of text, graphics, audio and vidio). WWW is an information space on the Internet where hypermedia documents can be stored and retrieved with a unique address scheme. so still not reduce the difficulty to find these documents. Information technology affects the process of developing a marketing strategy for information technology to provide more information to managers through the use of decision-making systems (Decision Support System or DSS). Information technology has the ability to integrate different parts of the organization and provides a wealth of information to the manager. For example, an executive information system (EIS Executive Information System) affect the flow of information vertically within the company. Top management has greater access to information sources and reduce dependence on middle management. Telecommunications network allows information to flow easily and quickly between different departments and divisions. Information technology also affects the organization interfaces with the environment, such as customers and suppliers. Inter-organizational systems are equipped with electronic data interchange (EDI) to create a closer relationship between the organization and suppliers, facilitating a more efficient stock management and enable timely approach in order again